Regional Publisher (Director of Online Ad Sales)

Are you passionate about online sales and
advertising? Are you entrepreneur at heart?
Do you love the idea of establishing
emerging markets? Are you equally
comfortable with client visits and web
analytics? If so, keep reading….

We’re Patch.com an internet startup owned
by a major global online media company
looking to re-invent local online advertising,
and we’re seeking a web- savvy sales person
with management experience. The person
will serve as our Regional Ad Manager
overseeing ad sales for dynamic new sites
devoted to news and information about
suburban markets throughout Long Island.

In this job, you’ll be managing a sales team
and working closely with local advertisers --
from mom and pops to large regional clients,
as their local online advertising expert. You’ll
know your own platform (and others)
backwards and forwards so you can present
complete advertising solutions. You may
even decide to host a local seminar on how
to achieve the best results by advertising on
the web. As the top local business executive
you will attend chamber and trade functions,
get involved in community groups, head up
charitable efforts, and maintain a highly
visible presence in the business community.

It’s the right job for an utterly self-motivated
individual who gets an adrenaline rush from
starting up a business, obsesses over
numbers and analytics, and can work flexible
hours. Ideal candidates will have in-depth
understanding of current and emerging
media. Preferably, you’re a local resident
yourself and you’re plugged into the local
business communities we are covering.

It will be a huge, live-and-breathe-it
endeavor, which is why we’re offering
competitive compensation, benefits and
performance-based bonuses.

Job Responsibilities:

• The Regional Advertising Manager is
responsible online ad sales and management
of the advertising sales team in our Long Island area.
• Responsible for all advertising revenue
and metrics in the region
• Manage the marketing and promotional
budget for a group of 20 sites, responding to
requests from editorial and advertising.
•
• Recruiting and hiring of local sales
representatives.
• Develop existing sales team members by
frequent coaching of sales efforts, overseeing
the general direction of the team and
individual sellers by reviewing pipeline, non-
selling activities, and market place trends.
•
• Attend, sponsor and/or host business
events; become the regional expert and
evangelist for Patch and online advertising
generally
• Become a visible business leader in the
community, and develop strong relationships
with small, mid-size, and regional
advertisers; and key local players.
• Drive local and regional marketing
initiatives (including Give5 which is Patch's
charitable program)
• Present promotional opportunities and
display options to store
owners/management,
• Identify and pursue opportunities to
increase sales of current and new offerings.
• Ad sales, inventory management, and
“owning” the online advertising for assigned
local markets.


Required skills:
• Top notch sales and marketing instincts.
• Should have the willingness to act as a
media consultant and the ability to close/ask
for the sale.
• Must be a born leader with ability to
hire, train, coach, and mentor junior sales
staff.
• Will understand online advertising and
also have ability to manage sales, inventory,
design and other aspects of online
advertising simultaneously.
• Deep understanding of online and local
ad markets, trends, metrics, etc.
• Ability to publicly represent Patch as the
future of local news and information

Desired skills:
• Passionate about the web, social
networking, and online community websites.
• Be able to quickly grasp the interests,
rhythms, and identity of a community.
• Unparalleled organizational skills.
• Must have great interpersonal and
communication skills and enjoy working
hard.


Educational and Experience:
• Bachelor’s degree, preferably in
marketing, business, or related discipline.
• 5 to 10 years of Media sales experience,
with significant online advertising sales
• 3 to 5 years experience managing a
sales team to include field and remote staff

Unique requirements:
You will be in our Soho office periodically,
but you’ll work from home, the coffee shop,
your car, and in and out of businesses daily.
Must own a car and be able to provide your
own transportation throughout region
assigned. Must be willing to relocate or live
near or in the markets we are hiring. Ability
and willingness to work various hours
outside of the typical M-F and 9-5. To
include some weekends.

If you meet the above requirements please forward a copy of your resume and cover letter for consideration to Lauren@Patch.com.